Scope Out The Next H&M Designer Collaboration!
Lanvin for H&M is a tough act to follow, but it was going to happen sooner or later. Whilst not Tom Ford as rumoured, one of Sweden's top fashion bloggers Elin Kling has been announced as H&M's latest collaborative designer. After one look at the nine chic and modern piece collection you know that H&M has its finger on the blogger phenomenon. The downside is the collection will only be available in Sweden (boo), but it does make us wonder: could bloggers be the new high end designers when it comes to collaborative lines? Click through to see the blond and leggy Kling modelling the collection herself.