Tommy Hilfiger Is Launching Activewear — So Prepare to See It at a Gym Near You
It's official! Tommy Hilfiger is launching a performance line for men and women. Titled TOMMY SPORT, the collection is made up of performance-driven essentials including sports bras, leggings, shorts and tank tops with the American-cool aesthetic brand loyalists love Tommy for at the forefront. You can expect bold colour-blocking, oversized star graphics and the new TOMMY SPORT logo (because, logos are life right now) to reign supreme.
"Active living has evolved into a way of life and changed the way we dress, with the next generations looking for designs that fit their on-the-go lifestyle," said Tommy Hilfiger. "Clothing needs to follow this trend and we are delivering on consumer expectations with TOMMY SPORT, which injects a cool and bold edge into performance. We are taking iconic pieces from our archive to the future with modernized classic sports fabrics and executions."
The collection will drop in Australia on April 1 2019, so mark your diaries. Until then, scroll for a first look at the pieces you're about to see at every gym.