This Colour Is Throwing Serious Shade at Millennial Pink (and We're Not Even Sad About It)
If you've been living anywhere but under a rock, you'll be familiar with the term Millennial Pink. In fact, your dad can probably tell you what it is, that's how you know a colour has really infiltrated the masses.
Whether it's down to the influence of social media, or the uprising of the "girl boss", never before has a single colour been such a power player. From noodles, to couches, to sweatshirts, there's no denying that Millennial Pink is absolutely everywhere. Sydney rental agents can even up the rent for inclusions such as "original '80s bathroom", because the previously outdated toilet seat and tiles are now the "right" shade of pink.
However, we're not complaining. After a good couple of years in fashion being reigned by fifty shades of beige, we're excited to have any colour back in the game. But, that doesn't mean we're not ready for a change. According to Man Repeller, there's a new shade on the horizon that's throwing major shade Millennial Pink's way. Say hello to Gen Z Yellow — Millennial Pink's cooler, and chicer younger sister.
Gen Z Yellow is everywhere, and it hasn't even peaked yet. From Glossier (an OG in the Millennial Pink game), to street style, to Sicilian lemons ('cause we know Italian girls are where it's at right now), we're on board with looking at the world through a yellow-tinted lens. The whole thing feels like living in a version of The Virgin Suicides meets a Selena Gomez video clip — and we're really happy to be here.
But like any good trend, the proof is in the pudding, or in this case the Instagram grid. Scroll to see the influence this shade is having, but prepare yourself, things are about to get real yellow, real quick. If 2017 was the year of the peach flatlay, then 2018 will be the year of the lemon. So get ready for an influx of sunshine and lighting bolt emoji use. Time to move over peach, it's banana's turn now.