Zimmermann Set for Global Domination, Starting with Swim '13-'14
Zimmermann is rather big in the U.S of A, did you know? Which is why this home-grown fashion hero is releasing it's 2013-2014 Swim campaign now. You see it'll satisfy the shopping appetites of American fans of Zimmermann's famously-fabulous cossies, whilst filling the vacation-wear gap in the market for Australian customers. Clever, non? In line with this new global view, Zimmermann is sadly missing from MBFWA's 2013 schedule — and will instead show their S/S 2014 collection at New York fashion week this September. It follows then that the campaign was shot with a distinctly Aussie bent; local snapper Derek Henderson capturing the natural beauty of both the landscape, Capertree Valley just north of Sydney, and of fashion newbie Gabby Westbrook-Patrick. Zimmermann's signature prints find their way onto their swim separates for the first time, but the familiar cool-girl feminine aesthetic remains.