Beyoncé's Valentine's Day Gift to Us All? A New Ivy Park Collection
So, you didn’t snag anything from Beyoncé’s Halls of Ivy collection before it sold out? Fear not, because another drop from Ivy Park’s ongoing Adidas partnership is on the way. Just in time for Valentine’s Day, Beyonce is treating us to Ivy Heart, a clothing, footwear, and accessories range in vibrant reds and pinks, inspired by love. The signature Adidas stripes adorn pieces like a faux latex puffer jacket, velour long-sleeve dress, and cosy turtleneck sweater, while a new snakeskin print is front and center on biker shorts, a duster, and hoodie. Other standouts include a lip belt bag, red blazer-style jumpsuit, fuzzy animal-print clutch, and bright pink Adidas Ultra Boost sneakers.
As with every other Adidas x Ivy Park collection, the campaign is stacked with stars. Karrueche Tran poses on a fuzzy armchair in a red latex getup, while Tyson Beckford looks as smoldering as ever in a striped tracksuit. The cast also includes supermodel and actor She Pei, singer-songwriter Troye Sivan, and comedian Naomi Watanabe, the latter of whom went viral for imitating Beyoncé singing “Crazy in Love” in 2008. Seeing as Beyoncé enlisted her kiddos to model for her last two Ivy Park campaigns – remember their matching Halls of Ivy photo shoot and their adorable Ivy Park Rodeo Kids video? – we’re hoping to see Blue Ivy, Rumi, and Sir suit up for their own Ivy Heart moment.
The Ivy Heart line is slated to drop online at adidas.com on Feb. 9 and in select stores on Feb. 10, with sizes ranging from XXXS to XXXXL and prices ranging from $30 to $300. Take a peek at the aesthetically pleasing campaign images below, and check back here next month to shop every sporty-chic piece.