As POPSUGAR editors, we independently select and write about stuff we love and think you’ll like too. POPSUGAR has affiliate and advertising partnerships so we get revenue from sharing this content and from your purchase.
You’ve almost definitely heard of Amazon Prime Day — a multi-day sales spectacular, offering once-a -year discounts on top fashion brands. Being such a huge event, it makes sense that Prime Day only comes around once a year. But that’s where Amazon’s Big Smile Day Sale comes in.
It’s like Prime Day’s forgotten aunt. You know, that one aunt who just sits at family events, minding her own business, but every now and then she pops out with something incredible? Yeah. That, but in a sale.
While Amazon’s Big Smile Day Sale is not often recognised in the same mainstream way that Prime Day is blasted, all over news and media outlets, it happens twice a year and still offers some pretty great deals on well-known products.
And the best part? It’s coming up soon.
When Is Amazon’s Big Smile Day Sale?
An official date hasn’t been announced yet, however, Amazon’s Big Smile Sale started on April 10 last year. So, being the amateur sleuths that we are — we’re predicting it will pop up during the first few weeks of April.
As soon as we know the official date — plus all the best fashion deals — we’ll update this article. So watch this space.
In 2022, the second Big Smile Sale fell in October, which means it will likely have similar timings this year — first in April and then, October.
Keep some spare cash for April and October, shoppers!
What Fashion Deals Can I Expect from Amazon’s Big Smile Sale?
The official deals for this year’s Amazon Big Smile Day Sale are yet to be released, but given last year’s participating brands, we’ve got some predictions for the 2023 Amazon Big Smile Day Sale.
Please note, we will add all the best fashion deals for Amazon’s Big Smile Day Sale 2023 as soon as we know. But for now, scroll to see what you can expect.
