Add to Cart: This Byron Bay Label Brings Soft Romantic Femininity to Winter

As POPSUGAR editors, we independently select and write about stuff we love and think you’ll like too. POPSUGAR has affiliate and advertising partnerships so we get revenue from sharing this content and from your purchase.

Just because the weather is cooling down, doesn’t mean we can’t dress with colour. Coming into winter this year, the fashion trends of 2023 are looking like a gorgeous balance of refined maximalism.

Trends like colour-blocking, puffy sleeves and floral prints are all in — turning up the dial on femininity through the lens of fashion.

Here in Australia, we often see lots of neutral tones in the cooler months. However, this year, things are looking a little different. Take Byron Bay-born brand, Auguste The Label, for one. As a brand that are all about timeless and eco-conscious pieces that pay homage to the beauty of femininity, its latest collection, Filomena, brings romance to the forefront of autumn / winter fashion.

It reminds us of fever dream on the perfect weather day, the kind where the sun is shining and the breeze is cool and refreshing. It’s those nostalgic moments that you remember for a lifetime because the world around you feels beautifully surreal, but you’re undeniably present.

And yes, you don’t need a lover to make you feel those things. Luxurious fabrications, vintage undertones and floral motifs can ignite feelings of romance inside your soul. Trust us.

“My inspiration since the beginning, has always been a desire to create easy wearing, feminine pieces that transcend trends,” founder Ebony Eagles tells POPSUGAR Australia.

“For me, the most enjoyable part of owning a fashion business is seeing the product come to life, whether the item was inspired by a print, or an era, or a mood.”

The brand places eco-friendliness over mass production, using consciously sourced natural fibres while ensuring to work to replenish the resources that are used.

Scroll down to shop our favourite pieces from Auguste the Label’s latest collection, Filomena, and bring some romance to your wardrobe this winter.

Related Posts
Latest Fashion
The End.

The next story, coming up!