Photo Shoots, Commence: Beyoncé Is Sending Friends *and* Fans Her New Ivy Park Collection
Beyoncé's second Adidas x Ivy Park collection has arrived, so prepare for your Instagram feed to be filled with a flurry of sporty green and yellow outfits. Much like last year, the singer celebrated the release of Drip 2 by surprising her famous pals with enormous packages containing pieces from the gender-neutral, size-inclusive athleisure, footwear, and accessories range.
We know — watching celebrities flaunt mounds of clothes they could undoubtedly afford to purchase themselves feels a bit off, especially this year, which many have pointed out on social media. But it looks like Beyoncé has also gifted fans, influencers, creators, and activists items from the collection as well this time around, including superfan Deron Jordan, comedian Ziwe Fumudoh, and 13-year-old Lyric Chanel, a young Beyhive member who is currently battling brain cancer.
So, what exactly do these surprise deliveries entail? As Kerry Washington, Kehlani, and 21 Savage have shown, celebrities are receiving full-size, rolling clothing racks covered with the same saturated, flowery photo Beyoncé initially used to announce the collection on Instagram in October. The rack itself serves as the perfect backdrop for at-home photo shoots, which is a pretty spot-on marketing move, if we do say so ourselves. Some fans and influencers, on the other hand, have gotten huge lime-green boxes filled with pieces from the line, in addition to hand-written, personalized notes from Bey herself.
Ahead, see all the photos and videos of celebs and fans alike modelling their Adidas x Ivy Park goodies at home. We personally can't get enough of Chloe x Halle's full-on photo shoot!