Say Hello to Affordable Basics — Gap Has Officially Re-Launched in Australia


TBH, we all had a Gap jumper growing up. Or our parents did.

But you may have noticed that these days, there are no Gap stores to be found Down Under. And not only were there no stores, but there was no way to order Gap online to be delivered in Australia. Until now, that is.

As of today, Gap has an online store specifically for Australian customers and we couldn’t be more excited!

Founded in San Francisco in 1969, Gap continues to build on its humble beginnings grounded in denim, and to connect with customers online and in retail locations around the world.

With a strong vision of doing more than selling clothes, Gap shapes culture and attempts to bridge the gap between generations, all while championing the optimism American fashion is known for.

The Gap Australia store launches the brand’s Autumn/Winter 2021 campaign, celebrating Gap INDIVIDUALS who represent the positive impact of being your true self.

You can shop the campaign, as well as browse the Gap Australian store now.

Is There Gap in Australia?

Short answer: yes! Five years after being discontinued down under, today, April 11 2022, Gap have announced that its distribution partner, True Alliance, has launched an Australian online store. 

The Gap Australia online store will deliver the brand’s modern American optimism to customers down under. This launch is part of Gap’s partner to amplify strategy, which will basically see their brand expand and reach new customers and countries.

Why Did Gap Leave Australia?

Gap was available in Australia for five years, in a partnership with Oroton. In 2017, the Oroton Group announced that they were discontinuing their relationship with Gap, “to focus on its core Oroton handbag business and limit future financial losses” as reported by Sydney Morning Herald at the time.

How Do I Get Gap Delivered to Australia?

Simple! Jump onto the Gap Australia online store and order until your heart’s content.

According to the website, products should be delivered within 5 to 10 working days. For WA, QLD, NT and remote country areas, they ask you allow an extra 2 to 3 business days for delivery.

You can find all the Gap Australia delivery info here.

Related Posts
Latest Fashion
The End.

The next story, coming up!