Law Roach on Stepping Into Creative Direction at the Falguni Shane Peacock Show
Feathers, sequins, gems, prints: Falguni Shane Peacock is known for bringing glamour and opulence to the global fashion space with Indian craftsmanship and contemporary silhouettes. Their New York Fashion Week Spring 2024 show combined those house codes with a quintessential New York City flair, thanks to creative direction by image architect Law Roach. In collaboration with Roach, the husband-and-wife design duo was excited to make their grand return to NYFW after 8 years, with Shane Peacock previously telling POPSUGAR, “When we left off, the passion was at a very different level; it was still a delicate, couture kind of a vibe. Showing at New York Fashion Week today, it’s more street.” It’s with that vision in mind that the Peacocks brought on Law Roach to creative direct their “2.0” Spring 2024 collection.
The designers, who count Priyanka Chopra and Sarah Jessica Parker as fans, saw Roach as a perfect fit. “As a brand, we’re very rebellious, we’re luxury, we’re young, and I think that goes with Law,” Shane Peacock told POPSUGAR after the show. “He has a great sense of style, great sense of creative direction, and that’s what we needed for the brand.” Falguni Peacock also raved about Law’s singular sense of style, explaining: “We wanted to have couture meet street, and he just had the right vision for it.”
Roach found the creative director role invigorating, noting that the process was collaborative from start to finish. “I wasn’t just given a bunch of clothes, I’m gonna put them on a bunch of girls,” he explained. “It was like, ‘what is your opinion on this?’ I sent references. We went back and forth. We fought a little. Shane and I, we fought a little, but I won in the end. But I was a part of the whole process and I think that’s what being a creative director is.”
Keep scrolling to learn more about the inspiration behind the Falguni Shane Peacock Spring 2024 collection – from hair to design – and Roach’s role in bringing it all to life.