These Are the 10 Best-Selling Sustainable Fashion Items on The Iconic
When it comes to heroing sustainable fashion brands and conscious shopping, The Iconic leads the charge. Not only does the Australian retail business have an always-on approach to creating systemic change in the fashion industry, it also launched a Considered Edit in April 2019 — a market-leading, on-site filter that allows customers to find and purchase pieces according to their own personal values. Whether it's animal welfare, fair production, sustainable materials or eco-production (or all of the above) that's close to your heart, The Iconic has made it possible to shop new season pieces without compromising your values.
So to celebrate the one year anniversary of the Considered Edit's launch (which also happens to be in the middle of Fashion Revolution Week), The Iconic have shared with us the best selling clothes and shoes from the section.
Read on to see the 10 best (sustainable) sellers and shop them as you go.