From vivid shades of green to fiery pops of red, this year’s fashion has been dominated by a rainbow of bright colours that capture our anxious longing for a more optimistic future. So perhaps to no surprise, Pantone announced a bold purple as the colour of 2022. Very Peri, described as a “dynamic periwinkle blue hue with a vivifying violet red undertone,” blends “the faithfulness and constancy of blue with the energy and excitement of red,” according to the company.
“Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through.”
“We are living in transformative times,” a statement shared on Pantone’s website continued. “Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives.”
Turns out, celebrities, street style stars, and other influential figures have leaned into the colour for red carpet appearances and in-person events all year. On the runway, Chanel’s Metiers D’art and Lanvin’s spring/summer 2022 Show, among others, also gave us plenty of deep purple envy. Ahead, see how people have owned the colour, and get inspiration for incorporating Very Peri into your looks.
Related: The 6 Fashion-Forward Colour Trends of Spring 2022
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Laverne Cox at the 47th Annual People's Choice Awards in December 2021
Wearing a Jean-Louis Sabaji dress with Candy Ice amethyst earrings and an Anabela Chan lilac amethyst ring.
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Madi Monroe at Peacock's Comedy Series "MacGruber" Red Carpet Premiere in December 2021
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Tamara Kalinic at the Tom Ford Beauty Ombré Leather Parfum Launch in December 2021
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Di Mondo at the Netflix "Don't Look Up" World Premiere in December 2021
Wearing Guillermo Couture with an Eric Javits headpiece.
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Anya Taylor-Joy at the CFDA Fashion Awards in November 2021
Wearing an Oscar de La Renta two-piece suit and a custom Gigi Burris Millinery hat.
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Lady Gaga at the UK Premiere Of "House of Gucci" in November 2021
Wearing a floor-length Gucci cape gown.
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Cardi B at Paris Fashion Week in October 2021
Wearing a Richard Quinn ensemble.
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Alicia Quarles at the Met Gala in September 2021
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Whoopi Goldberg at the Met Gala in September 2021
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Camila Cabello at the Met Gala in September 2021
Wearing a Michael Kors Collection set.
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Chanel Metiers D'Art 2021-2022 Show in December 2021
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Chanel Metiers D'Art 2021-2022 Show in December 2021
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Chanel Metiers D'Art 2021-2022 Show in December 2021
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Cihan Nacar's Spring/Summer 2022 Mystery Garden in November 2021
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Valentino Womenswear Spring/Summer 2022 Show in October 2021
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Valentino Womenswear Spring/Summer 2022 Show in October 2021
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Valentino Womenswear Spring/Summer 2022 Show in October 2021
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Lanvin Womenswear Spring/Summer 2022 Show in October 2021
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Lanvin Womenswear Spring/Summer 2022 Show in October 2021
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Lanvin Womenswear Spring/Summer 2022 Show in October 2021
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Giorgio Armani Spring/Summer 2022 Show in September 2021
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Tracy Chu Spring/Summer 2022 Show in September 2021
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Tracy Chu Spring/Summer 2022 Show in September 2021
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Paris Fashion Week Street Style in November 2021
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Paris Fashion Week Street Style in October 2021
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Paris Street Style in November 2021
