10. Elle Ferguson from They All Hate Us
Who: Elle Ferguson, 28
What: Fashion blogger and visual merchandiser
Where: Sydney, Australia
Why she's popular: She kind of started out just like us. Elle and her best friend Tash Sefton met working behind the scenes at General Pants Co. headquarters in Sydney, and started a blog, They All Hate Us, for personal style inspiration. It didn't take long for their following to grow from a cult Eastern Suburbs one to an international one, and now Elle's a front row regular at Fashion Week, travelling the world and gaining followers by the minute — all the while leading the way as Seafolly's visual merchandising creative director.
Source: Instagram user elle_ferguson