POPSUGAR Australia: Did you always wanted to work in fashion marketing?
Kate Johanson: Initially, not exactly, but I suppose everything I’ve done has come back to fashion marketing! I remember my 6th grade yearbook listed what everyone wanted to be when they grew up. While my friends said “doctors” and “marine biologists”, I listed “fashion editor.”
At first I wanted to be a designer, then a stylist, a costume designer, a writer, a curator, even a professor at one point! I still want to do all of those things, but feel the common theme always comes back to how people approach, react and talk about fashion.