Savage x Fenty Stands Up For Breast Cancer Awareness With a Campaign That Pushes For Representation
Rihanna's latest campaign for Savage x Fenty spotlights three confident, empowering women who have survived breast cancer and have their own stories to tell. The news comes as the brand launches its accompanying collection for Breast Cancer Awareness month, which survivors and thrivers Cayatanita, Ericka, and Nykia wore for their portraits. Set in front of a soft pink fabric backdrop, all three ladies posed and modelled in their favourite styles — which are all available to shop online with a portion of net proceeds being donated to the Clara Lionel Foundation.
Savage's mission is to spread awareness about and support the Black community that is underrepresented, often losing access to quality healthcare that other individuals may have access to. In shopping the Savage pieces, let's change the way we think about Breast Cancer Awareness month and consider the journeys that Cayatanita, Ericka, and Nykia have took to push for their own healthcare, along with that of small or minority communities, which CLF will continue to raise funds for. In solidarity, Savage has committed to donating up to $250,000 from both its October and November collections to the foundation, until the pieces are sold out. Scroll down to get to know Cayatanita, Ericka, and Nykia, and shop the looks they're wearing from head to toe.