Sofia Richie's New Rolla's Denim Campaign Reminds Us Why We Love a True Blue Jean
Please take a moment to stare at Sofia Richie's new denim campaign for Australian brand Rolla's Jeans. Then take another moment . . . and then another moment. Seriously, that's pretty much what the POPSUGAR Fashion editors did this morning when this release landed in our inbox. About 10 minutes went by before I could finally gather myself and then share these images with you. Sofia looks gorgeous, which shouldn't come as a surprise, showing off designs from her 15-piece capsule collection with the label that just launched and retails in the affordable range of $49 to $109, with sizes offered in XS-XL.
The laid-back, California cool photo shoot (captured by Sasha Samsonova) just reminds us why we'll always need a ridiculously flattering true blue wash in our closet, and Sofia's making the Rolla's fit, which is only slightly rigid, look like a pretty good option right about now. The full range — which includes romantic blouses, floral dresses, and logo tees, too — has its roots in '90s nostalgia, but there's a boho touch. In short, these clothes are exactly what I'd pack for holiday if I was jetting off to Santa Monica tomorrow. Read ahead to see all the images and fashion your own wish list with Sofia's supermodel guidance, then click through to shop.