Add to Cart: THE ICONIC Reveals Its 10 Most Shopped Fashion Items This Month


Lockdown fashion has brought the minimalists out of us and TBH, we’re not mad about it.

Prior to 2020, you might’ve been the proudly overdressed friend and now, you can’t even remember the last time you drew on winged eyeliner. Don’t worry, you’re not the only one.

We’re refining our fashion choices to suit our lifestyles and right now, we need simplicity, practicality, comfort and aesthetics. Basically, we need to feel cosy, without sacrificing quality and looking cute.

It’s all about chic jumpers, comfy jeans and leisurewear that doubles as an actual outfit.

Here are the most shopped fashion items by women via THE ICONIC over this past month.

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