The ‘Tomato Girl’ TikTok Aesthetic Screams ’70s Italian Summer

euro summer outfit
@wolfiecindy / @svevafischetti

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The latest installment of the viral ‘fruit/vegetable girl’ aesthetic will have your vacay wardrobe sorted. This trend matches your fashion style and personal vibes with a food that it reminds the creator of. So far, we’ve seen that a ‘mulberry girl‘ is the quintessential Parisian fashion icon, ‘raspberry girl‘ has risqué college professor energy and the ‘string cheese girl‘ embodies the coastal cowgirl aesthetic with a sprinkle of chaos.

Right now, the fashionistas are obsessing over the Tomato Girl look. You’ll likely be seeing a version of it during your morning social media scroll for the next few months, since most people are swapping winter chill for sun-soaked days on European beaches.

Wondering how to successfully nail the look? We’ve rounded up all the details ahead.

What Is ‘Tomato’ Girl Aesthetic?

TikTok user, @bemusedbeanie posted a series of photos that greenlighted the Tomato Girl trend and only one of them involved actual tomatoes. Think natural, curly waves floating in the breeze, pale yellow slip dresses with vintage floral patterns, frilled off-shoulder tops, linen skirts and minimal makeup, if any at all. Her shoes are a simple sandal heel or plain sneakers. The gal who’s wearing it is carefree and sun-loving.

@bemusedbeanie 🍅 #tomatoes #tomato #tomatogirls #tomatogirls🍅🍅 #somethingstupid #somethingstupidlikeiloveyou #franksinatra #pinterestdump #slideshow #vintage #pinterestaesthetic #inspogirls #pinterestgirl #aesthetic #inspiration #inspo #dailyinspoforyou #pinterestinspo #summer #vintagefinds #pinterest #red #orange #tomatos #fruitgirlsummer #fruitgirls #whatfruitareyou #pinterestaesthetic #Aesthetic #pinterestinspo #pinterestdump #pinterest #inspo #pinterestinspired #inspiration #dailyinspoforyou #inspogirls #fruitgirlsummer #sufjanstevens #sufjanstevenssummer #europeansummer #summer2023 #summervibes #summe #summer2023loading #artgallery ♬ Somethin’ Stupid – Frank Sinatra & Nancy Sinatra

The trend as a whole embodies European summers on the Mediterranean coast. And although this aesthetic has a new name, the style of dressing feels nostalgic. Almost as if it was inspired by the lead of a ’70s-inspired Italian romance film. The apartment she lives in has bold pops of red, orange and sage green with plants scattered around. And she loves her freshly tossed salads with heirloom tomatoes from her garden.

From dresses to jewellery, we’ve found a few pieces to wear while living your best Tomato Girl life whether you’re on the Amalfi Coast or just headed out for picnic with your girl gang.

So, How Do You Dress Like a ‘Tomato’ Girl?


We suggest curating a necklace stack that features simple pendants and beaded chokers that look like they’ve been passed from generation to generation. The same goes for rings, bracelets and earrings, think vintage.

@mariachiaramarongiu Nuova fissa ♥️🍅🍅🍅 #tomatogirl #tomatogirlaesthetic #tomatogirlsummer #tomatogirl #italiansummervibes #italiansummervibes #italiansummer2023 #italiansummeroutfit #italiangirlaesthetic #summerinitalyvibes #summerinitalyaesthetic #loveinportofino #mediterraneansummervibes #mediterraneanaesthetic #greenscreen ♬ Somethin’ Stupid – Frank Sinatra & Nancy Sinatra

The Little Small Miraculous Necklace, $184.99

The Littl 3 reviews SMALL MIRACULOUS MEDAL NECKLACE - Tomato Girl TikTok Trend

Bonito Jewellery Clove Tourmaline Ring, $95

Bonito Jewellery Clove Ring Tourmaline - Jewellery Euro Summer

Arms of Eve Imani Gold Earrings, $89

Arms of Eve Imani Gold Earrings - Jewellery Euro Summer


As mentioned before, Tomato Girl dresses feature vintage floral patterns, warm or pale colours and flowy materials — linen, is always a good choice. Look out for anything with frills, too.

& Other Stories Sara Linen Dress, $149

& Other Stories Sara Linen Dress, Tomato Girl Aesthetic

Y.A.S Shirred Bodice Smock Midi Dress, $199

Y.A.S shirred bodice smock midi dress with floral embroidery in cream, Tomato Girl Aesthetic

ASOS Design Cami Bow Bust Mini Dress, $46

ASOS DESIGN cami bow bust mini dress in pink gingham seersucker, Tomato Girl Aesthetic

Princess Polly Joella Midi Dress, $90

Joella Midi Dress White, Tomato Girl Aesthetic


Seafolly Woven Stripe Bag, $99.95

Seafolly Woven Stripe Bag - Tomato Girl Aesthetic

Miz Casa and Co Lauren French Basket Bag, $69

Miz Casa and Co - Tomato Girl Aesthetic

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