The $20 TikTok-Viral Uniqlo Bag Is Honestly One of My Best Buys of 2023

TikTok Uniqlo Bag (2)
Uniqlo / Tiktok / @ciarakeva

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In every situation, I’m an overpacker — travelling, heading to work or even just going to the shops. I want to be prepared for anything that might happen along the way. And whenever I pack one of my tiny shoulder bags for an evening event, I can never seem to fit everything that feels necessary into the limited space. It often feels like I’m playing Tetris with my lip gloss, film camera, AirPods and other big night-out essentials.

So, when I say this bag I’ve been seeing everywhere on TikTok and finally bought myself is one of my best purchases in years, I don’t say it lightly.

The Round Mini Shoulder Bag is a godsend accessory from lifewear specialists, Uniqlo. And for $19.90, it’s an absolute steal. After seeing it on a number of TikTok accounts from Canada, the UK and US, I was worried it wouldn’t be available here in Australia. But when I walked into the Parramatta Westfield store and saw them displayed ever so neatly, all I could think was “Heck yes!”.

@shirleyye_ The viral Uniqlo bag is in stock at Metrotown in Vancouver ! Perfect little casual bag that fits a LOT #uniqlobag #viralbag #tiktokpurchase #whatibought #shopaholic #minihaul ♬ birthday sped up full – molly !

For me, the best thing about the Round Mini Shoulder Bag is the sheer amount of space inside. When I first bought it, I wanted to see what could fit inside before the bag started to look overstuffed or bulky. I was able to fit a whopping eight items, one of which was a 400-page book by Paul Coelho. Surprisingly even after chucking all of it in, there was still room for more.

The bag is available in eight different colours with beige the most popular. Its material is soft and the strap is easily adjustable to allow for styling in three different ways — long crossbody, tight crossbody or shoulder bag style. And if you like matching with your boo, the design is gender neutral, despite it being grouped into women’s accessories.


Once again the TikTok girlies have slayed their recommendation, so the Round Mini Shoulder Bag is a hot commodity. Best to get in before the range is out of stock. And if you see me buying all the colours… no you didn’t.

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