Our favourite power duo Beyoncé and Jay Z have revealed they're going vegan for 22 days from Dec 3, which means no animal-based food products until Christmas. The vegan diet, loved by their celebrity bestie Gwyneth Paltrow, doesn't always come from a moral decision. Many choose to give up dairy and meat for taste or to improve their health by reducing cholesterol levels or digestive upsets. Keep reading to find out their reasons behind practicing vegan.
For Jay Z it's a challenge he wanted to set for himself for his 44th birthday, but why just 22 days? The rapper revealed on his blog that "psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way." He also feels sentiment around turning 44, saying, "There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day," he wrote. "It just feels right!"