Skip Nav
Does Cottage Cheese Boost Metabolism?
Weight Loss
Boost Your Metabolism Naturally by Eating Cottage Cheese Before Bed, Study Says
Best Adaptogens
Healthy Living
A Cheat Sheet to Using Adaptogens to Lower Stress, Increase Energy, and Improve Digestion
Weight Loss
This Is Why Walking Isn't Helping You Lose Weight, According to a Trainer
What Happens When You Take Apple Cider Vinegar Every Day?
Healthy Living
I Took Apple Cider Vinegar Every Day For 1 Week, and These Were the Results
How Many Carbs Should I Eat Daily For Weight Loss?
Weight Loss
A Dietitian Says This Is How Many Carbs You Should Be Eating Each Day to Lose Weight

Bodyform Period Ad

This Pad Advertisement Actually Shows Period Blood, and It's a Big F*cking Deal

Contrary to what popular tampon and pad ads would like the world to think, women's periods do not consist of a weird blue liquid. Countless commercials show the efficacy of their sanitary products by using blue dye instead of, you know, something resembling the colour of actual period blood. Why? Because that would be simply too "taboo."

Enter Bodyform, a UK-based feminine protection brand whose mission isn't just to provide the necessary products for its customers' time of the month but to give people some real talk about a subject that plenty think should be avoided, despite it being one of the most natural things in the world.

The company broke barriers last year by being the first ever to show a real sanitary towel on TV, and this year, it's done it again with an awesome ad that features red period blood. The tagline of the video reads: "Periods are normal. Showing them should be too." You'd think this wouldn't be such a novel idea, but it still is — and it's never been done before.

"As a leader in feminine hygiene, we want to change this by challenging the taboo and ultimately removing the stigma, making it even easier for anyone to talk about periods, now and in the future," Traci Baxter, marketing manager at Bodyform, told Cosmopolitan.

Watch the "Blood Normal" advertisement ahead, which, in addition to revealing the true colour of period blood, also shows a man walking into a store and buying a pack of pads — casual as can be.

More from POPSUGAR
From Our Partners
How to Make Fitness Resolutions You Can Stick To
How to Stop Excessive Sweating
Symptoms of a Fever
Best Mushroom Drinks
Showering Can Help Prevent Urinary Tract Infections (UTIs)
Pop Culture Halloween Costumes For Women 2018
Do You Burn More Calories on Your Period?
Benefits of Using a Menstrual Cup
Thyroid Cancer Symptoms in Females
Personal Essay About Skyla IUD
Can Having Sex Affect Your Period?
Can Anal Sex Lead to Anal Cancer?
From Our Partners
Latest Health & Fitness
All the Latest From Ryan Reynolds