Gwyneth Paltrow's New Goop Vitamins Have the Best Names
Increasing energy. Lowering stress. Boosting bone health. Vitamin supplements truly are known for many positive things. But something they are most certainly not known for? Hilarious names. Yes, titles that make us smile, laugh out loud, and maybe even snort a little.
From Nature's Own Mega Potency Women's Multivitamin ($13.72) to Blackmores Tranquil Night ($17.69) and Swisse Ultiboost Immune ($14.69), our usual go-to vitamins feature only benefit-based, straight-to-the-point names that could be considered a little dry.
Well, that all stops with Gwyneth Paltrow.
The Hollywood actress is determined to bring a little fun to the daily ritual of taking vitamins with the launch of Goop Wellness — a range of four doctor-created vitamin and supplement regimens for the most common mind and body issues suffered by women. (Read: tiredness, sluggish metabolism, low immunity, and lack of energy.)
Gwyneth and the Goop team have awarded each regimen a rather unique name, and it's delighting us greatly. They're honest, refreshing, and downright hilarious. So much so, we're tempted to purchase a month's supply of each range simply to make our mornings that little bit more entertaining. Laughter is the best medicine, after all!