A Self-Lacing Shoe Wasn't the Coolest Thing NIKE Announced Today
And you're thinking, when doesn't NIKE do cool things I want to buy or try? This is true. But at this week's global Innovation for EveryBody event in New York City, the performance-led brand took cool to a new level. One of unique personalisation. In fact, the brand's new era, according to CEO and president, Mark Parker, is called just that: Personalised Performance. We're in NYC experiencing it first-hand, so keep reading to find out three NIKE innovations everyone will be talking about today.