Nike, Adidas, Fabletics, Peloton, and More: Fitness Brands Giving Back For Pride 2020
Just as fitness brands gave back last year for Pride Month and the 50th anniversary of the 1969 Stonewall Uprising, they're giving back this year for Pride 2020. Sure, Pride looks different this time around — parades have been cancelled or postponed due to the novel coronavirus pandemic — but Pride Month and Pride celebrations are far from scrapped. Translation? They can thrive all the same.
In the tradition of companies giving back and honouring the LGBTQ+ community, we wanted to round up a list of fitness brands doing their part in donating to LGBTQ+ organisations and offering vibrant and workout-friendly apparel that's all about Pride. Want to know some of your options before you take a look? You've got New Balance's Pride Pack, Nike's BeTrue Pride Collection, colourful selections from Peloton and Fabletics, Reebok's All Types of Love Collection, and more!
Read on for a glimpse into how these brands are donating to important nonprofits and causes, as well as what to expect from their Pride offerings this year. Most of these collections are available now, and others you'll have to wait for.