Today, Australian fitness influencer and global sensation Kayla Itsines announced she and her SWEAT team have partnered with the COVID-19 Solidarity Response Fund to offer one month of free app access for new members, with the option for them to donate directly to COVID-19 relief efforts.
Upon signing up, new members will be encouraged to give $8 to the fund, which has been allocating resources to better protect health care workers, distribute essential supplies, and accelerate the development of vaccines in response to the global pandemic.
Doing their bit, SWEAT has also committed a $100,000 (USD) donation to the cause. "We feel that there's been no better time to give back, than right now. Our purpose at SWEAT is to empower women through fitness, but our company was founded on the principle of helping others in any way we can. We're in a unique position now to open our doors to anyone in the world affected by the novel coronavirus outbreak, give them a flexible way to stay healthy at home, and support the cause at the same time," said Tobi Pearce, CEO of SWEAT. "Our hope is that we get through this difficult time together, as well as lend support to the amazing academic, scientific, healthcare, business, and government communities involved."
"On behalf of the SWEAT community, our heart goes out to everyone around the world that has been affected by the novel coronavirus outbreak," said Kayla Itsines, creator of the Sweat BBG program. "As a token of our support to relief efforts, we would like to welcome women who are looking to stay active at home to join the SWEAT community, share your struggles and accomplishments with millions of like-minded women around the globe, and give back to the cause if you can."
So How Does It Work
From now until April 7, all new members that sign up can take advantage of the following for free:
- Sweat's 11 specialised workout programs catered to a variety of fitness levels and preferences, including high intensity interval training (HIIT), strength, yoga, cardio, powerlifting and post
- On-demand workouts from expert trainers: Kayla Itsines, Kelsey Wells, Chontel Duncan, Steph Sanzo and Sjana Elise.
- A large component of programming is designed to be undertaken by women at home with minimal equipment. These workouts range from beginner workouts to high intensity style training.
- The largest online fitness community (50 million+), where women around the world can ask questions and share milestones through more than 20,000 forum threads.
- 400 nutritional recipes and meal plans to complement users' workout regimens and lifestyles.