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Nike Releases "Better" Video on Kobe Bryant's Birthday

Nike's Tribute For Kobe Bryant's Birthday Is a Reminder to Never Stop Trying to Be "Better"

It's been almost seven months since Kobe Bryant and his daughter, Gigi, tragically died in a helicopter accident, and the world continues to mourn their loss. On Aug. 23 — what would've been Kobe's 42nd birthday — Nike released a moving video paying tribute to the pro athlete's legacy. The clip focuses on what made Kobe "better," and in turn, what everyone can improve upon moving forward.

"I don't care who you are, where you're from, doesn't matter. You wake up every single day to get better today than you were yesterday," Kobe says in a voiceover. "That's always the most important thing."

Nike's video features a number of athletes in addition to Kobe, from Megan Rapinoe to Serena Williams. Kobe's wife, Vanessa Bryant, and daughters Natalia, Bianka, and Capri also appear in clips, emphasising his role as a "girl dad." Rapper Kendrick Lamar serves as the spot's narrator.

The release of this video coincides with the relaunch of the Mamba & Mambacita Sports Foundation, which honours both Kobe and Gigi by providing access to athletic funding for students. Their memory lives on through this organisation, touching tributes like Nike's, and so much more. Watch the full tribute to Kobe's impact — on and off of the court — above.

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