Peloton Launches a Collection by a “Project Runway” Alum – and Jess King Is the Muse


Before she was a finalist on “Project Runway All-Stars,” designer Brittany Allen was a Peloton fan. She became a dedicated follower of instructor Jess King in 2019 after a stroke caused Allen to temporarily lose all feeling and movement abilities on the right side of her body. Allen’s husband would clip her into the Peloton bike to pedal through King and DJ John Michael‘s live studio rides as a way to strengthen her leg just in time to compete on “Project Runway” season 18. When she returned home after filming, Allen sent King a grateful DM, sharing her story and offering her clothing as a thank-you gift. It was the beginning of a friendship between the two women.

“I was like, ‘Let’s meet. This story is crazy,'” King told POPSUGAR. “She was in New York, and we just connected. I was like, ‘I have bigger ideas for you about how we can work together. Do you do athleisure? Would you be willing to create custom looks for me to ride the bike?'”

Fast forward to today, and Allen has made countless custom outfits for King and her colleagues, some of which directly inspired the newly launched inclusive apparel and accessories she designed for members and instructors alike.

“I definitely didn’t see that coming. I mean, I was starstruck from just getting a DM response back,” Allen told POPSUGAR of this collaboration, which still feels surreal. Her 19-piece line, which will debut during a runway show at Peloton Studios on Sept. 29 and immediately become shoppable online, is gender-neutral, reflective of both women’s vibrant and expressive aesthetics, and incredibly fashion-forward, meaning you can wear the clothes to the gym, to brunch, or both.

“For this collection, I just wanted to create something for everyone and give lifestyle, active, and comfort with a whole new inspiration. The entire collection has the DNA of Peloton apparel, and I think that is what makes it a truly successful collaboration. No one had to sacrifice anything aesthetically,” Allen said. She still finds it hard to believe the fitness company wanted to partner with a small business in the first place and tried not to get her hopes up when the conversation started. But Allen is recognizably a star in her own right and, as King describes her, a true artist.

Ahead, read POPSUGAR’s interview with Allen and King to learn more about the inspiration behind the collection and how their friendship blossomed into a project that’s not just for the runway but for the entire Peloton community.

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