Curly and Textured Haircare Brand Bread Beauty Supply Has Landed in Sephora Australia

Haircare basics, for not so basic hair. That’s the tagline for Bread Beauty Supply — a beauty brand for those with curly and textured hair. Why the name Bread? Well, this range is the essentials, the must-haves, much like bread.

Created by Aussie Maeva Heim, who wanted to address a lack of diversity in the beauty industry, Bread helps simplify wash day with its three core products that can be purchased individually or together in the Your Wash-Day Essentials For Curly & Textured Hair Type Hair Care Kit ($83). And, while those living in the United States have been able to get their hands on Bread Beauty Supply at Sephora for a while, Australia has had to wait patiently. Until now, that is.

The entire Bread line is now available in-store and online in Sephora Australia and Sephora New Zealand, which is most definitely a cause for celebration! Designed for those with curly, textured and Afro hair, Bread allows you to care for your hair in the way you want.

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“We’re here because we felt like there was room for a brand that would look and think differently when it comes to textured and curly hair,” reads the Bread Beauty Supply website. “To that end, we don’t say things like ‘anti-frizz’. Because curls don’t have to be perfect. S

ometimes they don’t have to be curls at all. They can be fuzz, and puff, big or smol, frizzy, poofy, however it falls.”

Here are the three core products from Bread Beauty Supply: