Myth 7: It’s restrictive.
Roosevelt emphases that a plant-based diet is not all or nothing. Like with all things, moderation is key. "My tip is to remember that healthy eating is not a diet, it's a lifestyle! Go at your own pace so that plant-based eating is realistic and maintainable for you," she advises. "If you say 'I'm not eating cheese ever again,' you'll likely feel deprived. So don't ban foods from your diet, just aim to eat less dairy and animal proteins to start while swapping for plant-based options."
Looking around a grocery story or even your own kitchen, you may realise just how many plant-based foods you already eat or could eat. "Many people actually feel liberated on a plant-based diet," says English Tabaie. "With the rise of low-carb and grain-free diets, eating plant-based actually allows people to enjoy many extremely nutritious and unfairly demonized foods."
The prevalence of ready-to-eat foods on the market has also made it easier than ever to eat more plant-based meals. Blatner and Murphy always keep some Daily Harvest in their freezers, and English Tabaie suggests Daiya's new Vegetable Crust Pizza for pizza-lovers.