Ooft, the New BEC X JAGGAD Collection Just Dropped and We Need It All
The new BEC X JAGGAD collection is finally here and not only is it perfect for Spring, but it's also a first in the activewear brand's history.
Designed and self-produced by co-founder and Ambassador Bec Judd during stage 4 lockdown in Melbourne, the new range is comprised of clashing colours — blazing orange, fuchsia and barely pinks and navy — and tactile textures, including a panelled sherpa jacket, a ribbed knit bodysuit and quilted high waisted shorts.
"I'm truly excited about this collection, I think it has perfectly fused all of my favourite design elements. The JAGGAD family know to expect pink in any of my collections but I think the addition of a classic navy and the supplementary pop of colour through the orange make this collection a really fun, yet on-trend range," says Bec.
Another first for the brand, having world-renowned photographer Georges Antoni shoot the entire campaign via zoom with models from around the globe — How 2020?! The imagery features Jessica Gomes at-home in LA, Cameron Stephens and Natalie Roser in Sydney, Sarsha Chisholm in Perth, and JAGGAD Ambassador Laura Henshaw and co-founder Michelle Greene at-home in Melbourne.
"While initially it was unusual to picture a campaign being shot without all the normal production bells and whistles, it actually turned out to be really fitting to bring this campaign to life the way we did. At JAGGAD, we love to see our community of women being unstoppable and we feel this campaign really showcases and celebrates the strength of women," says Michelle.
So what can we expect from their fourth collection? Well, alongside your usual crops, tanks and leggings, you'll also find a knitted bodysuit, quilted shorts, a sherpa panelled jacket and new sweater shapes. All easily paired with your classic workout wardrobe.
The BEC X JAGGAD Collection ranges from $70-$200 is available exclusively online at www.jaggad.com.
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