Good news for frequent flyers: Starbucks is taking its airport game up a notch. Earlier this month, the coffee chain announced an expansion of its airport licensed business model, as the company plans to add Paradies Lagadere, OTG, and HMS Host as operators of its airport locations across the U.S. The goal, according to Starbucks, is to expand into more airports and terminals and “[lay] the groundwork for future innovation.”
What might that “future innovation” entail? Think: new store concepts, like “a ‘pop up’ Starbucks with digital capabilities outside your gate at the airport, ready to deliver your favourite beverage – in whichever stage of your journey.” Um, does that mean a Grande drink could be delivered straight to my gate? Game. Changer.
This is likely music to the ears of anyone who tends to arrive at the airport in the nick of time, so fingers crossed we soon learn more about when and where the expansion will take effect. In the meantime, I’ll continue to be the person who arrives three hours early for each flight because you better believe my ideal airport experience involves a cup of coffee and a stack of magazines.
