Sony Is Launching a Loyalty Program To Reward Gamers
“Throughout our company’s 27-year history, we have been continually moved by how meaningful gaming experiences can create fond, lifelong memories for players,” said Grace Chen, Sony’s VP of network advertising, loyalty and licensed merchandise. “Today, I’m pleased to reveal PlayStation Stars, a brand new loyalty program that celebrates you, the player, for being on this ever growing gaming journey with us.”
PlayStation Stars will be free to join, after which you’ll earn loyalty points just by playing. Each month there’ll be a Monthly Check-In campaign that simply requires you to play any game to earn a reward. Other campaigns will require you to win tournaments, earn specific trophies or even be the first player to unlock the platinum trophy for a new game. Beyond playing games, you’ll also earn points whenever you make a purchase on the PlayStation Store.
You can then redeem your loyalty points for things like PSN wallet funds and items from the PlayStation Store — essentially earning you free games. Sony is also rolling out new “digital collectibles” that you can earn with loyalty points.
“They are digital representations of things that PlayStation fans enjoy, including figurines of beloved and iconic characters from games and other forms of entertainment, as well as cherished devices that tap into Sony’s history of innovation,” said Chen. “There will always be a new collectible to earn, an ultra rare collectible to strive for, or something surprising to collect just for fun.”
Chen also confirmed that these digital collectibles aren’t NFTs. “You can’t trade them or sell them. It is not leveraging any blockchain technologies and definitely not NFTs,” she told The Washington Post.
The PlayStation Stars loyalty program will launch later this year in phased regional rollouts.