The Daily Edited Has Opened a Flagship Store and the Decor Is So Amazing, We Want to Move In
The origin of The Daily Edited (TDE) is one of those side-hustle-cum-main-gig stories that makes your jaw drop. Building a strong fan base through Instagram, the brand has continually made smart and exciting business moves, and this month, they've made another: opening the first TDE Apartment.
Conceptualised by co-founder Alyce Tran and designed by Pattern Studio, the TDE Apartment is a flagship store like none other. The store is a sequence of "rooms" that mirror the apartment of some incredibly chic person. There's a bedroom (with a bed), and a bathroom (with a bath) and each space is stocked with relevant TDE products.
"I wanted to create a chic shopping experience for our customers as soon as they step through the doors. I love how we have been able to merchandise the product in a natural living environment showing our customers how the products can work into their everyday lives," said Alyce.
If you have a eye for design (or just love marble and pink) you're going to want to take home every part of the TDE Apartment, something the brand totally anticipated — so much so that some of the art and furniture in the store is available through tde-apartment.com.
Scroll to tour the store, which is located on Level Floor at Westfield Sydney.