10 Trailblazing Indigenous Brands to Buy From During NAIDOC Week and Beyond


NAIDOC Week celebrates and recognised the history, culture and achievements of Aboriginal and Torres Strait Islander peoples. It’s an opportunity for all Australians to learn about First Nations cultures and histories. The POPSUGAR team is sharing stories to help educate, honour and guide in our continued to push for change, so be sure to find all our pieces here. Val Morgan Digital acknowledges the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.

National NAIDOC Week is held across Australia in the first week of July each year. It celebrates and recognises the history, culture and achievements of Aboriginal and Torres Strait Islander peoples

One easy way that we can learn more about and support Indigenous culture is by shopping from Aboriginal-owned brands. Many of the Indigenous fashion and beauty brands in Australia use incredible sustainable ingredients and materials. It give us an opportunity to learn about what’s important in Indigenous culture and why.

So, not only are we giving back to First Nations’ communities when we buy these pieces, but we’re also invited to learn more about their history and traditions. And, then when wearing them, we have an opportunity to spread important messages and spark conversation.

That said, below are 10 trailblazing Indigenous brands to spend with this NAIDOC Week and beyond.

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