Skip Nav
iOS 11 Control Center WiFi Bluetooth Turn On and Off Fully
iOS 11
Here's How to Fully Turn Off Your Bluetooth and WiFi in iOS 11
Apple iPad 9.7" 2018 and Apple Pencil Review
Tech
The Apple iPad 9.7" Is Everything We've Been Waiting For
Rest in Power: Trayvon Martin Story Premiere Tribeca Quotes
Gun Violence
Rest in Power: The Trayvon Martin Story Is the Documentary Series Everyone Needs to See

Facebook Leaked Report on Reaching Stressed Teens

Facebook Is Accused of Revealing to Advertisers How to Reach "Defeated" Teens

Facebook is proving once again how well it knows your habits on its app — and why you should think twice about everything you do on it. According to a report by The Australian on May 1, Facebook revealed how to target teens who feel "worthless" or "insecure."

The report comes from a leaked 23-page document, given in a presentation given to a bank by two of Facebook's top Australian executives. The document shows how Facebook used algorithms in Australia and New Zealand to collect data and see when teens feel "stressed," "defeated," "anxious," and other emotions. The presentation even went so far as to explain the best times to reach a teen. "Anticipatory emotions are more likely to be expressed early in the week, while reflective emotions increase on the weekend," the leaked Facebook presentation read. "Monday-Thursday is about building confidence; the weekend is for broadcasting achievements."

Facebook has since commented on the article and the research presented in the document. "Facebook does not offer tools to target people based on their emotional state," wrote the company in a post. "The analysis done by an Australian researcher was intended to help marketers understand how people express themselves on Facebook. It was never used to target ads and was based on data that was anonymous and aggregated." The company also stated it is reviewing the specific details of this case to "correct the oversight" in the research.

This type of controversy isn't new to Facebook. Back in October 2016, ProPublica published an extensive researched piece on how Facebook lets advertisers choose who to reach and exclude — by race.

More from POPSUGAR
From Our Partners
New Healthy Qantas In-Flight Menu For Long-Haul Flights
Jess Miller Deputy Lord Mayor Interview
Easter Long Weekend Weather
Barack Obama Sydney Visit March 2018
2018 Mardi Gras Pictures
Why Rockmelon Causes Deadly Outbreaks
Daylight Savings Australia 2018
ANZAC Day 2018 Weather
March For Our Lives Australia
2018 Commonwealth Games Opening Ceremony
Vivid Sydney 2018 Program
Tinder More Genders Update
Latest News
All the Latest From Ryan Reynolds