Most parents will never know what it's like to care for a sick child – not the ones with snotty noses and low-grade fevers, but the ones with real, chronic, sometimes-fatal illnesses – and that's a good thing. It's a pain no mum should have to bear, but many do, and a soul-crushing ad is shedding light on just a glimpse of what that struggle is like.
In honour of Mother's Day, SickKids Foundation, a children's health non-profit, released the 90-second commercial. In it, there's a mum praying in a church pew, a mum screaming and bashing her fists against the steering wheel in a vacant parking lot, and a mum breaking down in tears as a nurse explains how she'll have to care for her sick infant. Those watching can almost feel the anguish. Almost.
Then, each of these mums literally wipes away the tears, picks themselves up, and gets to work. It's remarkable.
The organization's message? "For every kid in hospital who's missing childhood, there's a mum staying strong."
Unlike most ads you watch, take action after you see this one. As SickKids implores, stand with these mums to "help their kids get back to just being kids." And may you never have to know this kind of strength.