Give More This Christmas With Cotton On Foundation's Gifts That Count
In 10 years Cotton On Foundation has raised over $64 million for it's global projects. That's no small feat. In fact, it's a huge feat. Especially considering the money has been raised through incidental sales to customers who may not even realise the $2 bottle of water they just bought equates to books at a new school in Africa.
The fund raising model for Cotton On Foundation is smart. It focuses on core, essential, end of sale add-on items, that customers are as likely to buy for convenience as anything else: a bottle of water, tissues, wet-wipes, mints, a wrist band and a tote for your shopping. These incidental items are sold across all the Cotton On brands, Typo and Rubi, with styles and colour-ways updated to match the relevant brand an it's customer and those incidental sales are currently helping the foundation's goal of delivering 20,000 educational places by 2020. An ambitious goal, but they've already created 5,800.
Transparency is a big thing for Cotton On Foundation, and they have a new website that lays it all out. You can see exactly how much of that $2 water bottle gets donated ($1.64), how many tissues were sold in the last 24 hours or get a 360 degree visual progress report on a Cotton On school currently being built. As for product manufacturing costs, Cotton On Group puts the money upfront for that, so Cotton On Foundation can channel 100 percent of the proceeds into their projects.
It's a model that works and works well. This Christmas however, Cotton On are shining a light on the work of the foundation with Christmas gifts that directly link to helping local communities in Southern Uganda. "Gifts That Count" is a collection of five (super cute) enamel pins which buy a child books for school, clean drinking water or a bike to help them get to school. The pins are price-pointed (from $5 to $100) so they can be a stocking filler, Kris Kringle gift or a big gift for someone with a big heart. We particularly like them as part of the table setting — much cooler than a paper hat from a bon bon. They come pre-packaged in boxes that can hang on the Christmas tree too (so you get out of wrapping) and are one of the best ways we've seen of giving a gift that will go directly to someone in need and allow your loved one to wear that gift as a badge of honour. Literally.
"Gifts That Count" are available in stores and online now. Scroll to see them and what they'll provide a child in Uganda now.