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Peta Shulman Personal Essay

Founder and CEO, Peta Shulman, on the Simple Change We Can All Make

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In life, a lot of things are out of our control. We can't help that. But one thing we can control is what we eat. When I was diagnosed with an autoimmune condition six years ago, I was told I'd have to go into hospital every month for antibody protein transfusions to keep my energy levels up. I didn't want to rely on this for the rest of my life, so I decided to explore other methods.

To cut a long story short, I saw an integrative doctor who advised me to start by cleaning up my diet. Under her guidance, I cut out processed foods, and fuelled my body with beautiful wholefoods. I noticed a change in my symptoms within a few months, and within a year of switching up my diet, I was able to manage my condition. My tests came back in normal range, and the doctors were shocked!

It got me thinking: if something as simple as changing what I ate could make me feel better (to the point of putting my condition into remission!), then it could do the same for others.

That's how GoodnessMe Box was born. Our purpose is to educate and inspire people to make healthier choices and eat pure, wholesome food — just like nature intended. We show people that healthy eating isn't a chore; it's a lifestyle that feels so good, you want to maintain it forever. And it's fun!

We're all busy, so the less decisions we need to make, the better. Part of the appeal of the Box is that it clears the clutter and delivers already-vetted products to your door. But more needs to be done.

My dream is to live in a world that puts health first. I want to walk into supermarkets that are filled with wholefoods, not processed, packaged foods that are full of artificial ingredients and chemicals. I want everyone to have easy access to healthy food, and not have to scan nutritional labels with lists of ingredients they can't even pronounce. I want doctors and health practitioners to address the cause of disease — rather than just treating the symptom.

Society needs to change, and if the positive response to GoodnessMe Box is anything to go by, consumers are ready for it!

We're working hard to empower people to take control of their health, but we need help. We need manufacturers to say no to artificial ingredients, and big-name brands to channel their energy into creating wholefood products so that kids and their parents have an abundance of healthy choices available to them.

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