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Taryn Brumfitt Personal Essay

Female Founder, Taryn Brumfitt, Is on a Mission to End the Body-Hating Epidemic

In honour of International Women's Day, we asked friends of the POPSUGAR Australia family to share what International Women's Day means to them. Read all our stories, celebrating F*cking Awesome Females and continue to spread our message of empowerment and equality not just on March 8, but every day.

Six years ago, I posted what was seemingly an innocuous before and after image of my body pre and post baby, captioned with a message of choosing self-love, became a viral phenomenon. To think I was on the verge of going through with plastic surgery to remove the areas of my body that deeply dissatisfied sounds crazy to me now.

The response to my personal light bulb moment was mind blowing, evidence in my inbox of 7,000 emails from women echoing their body insecurities. I'm not surprised given that our self-worth is constantly questioned with messages from advertising suggesting inadequacy. These responses from women was enough for me to do more and create positive change, so I started the Body Image Movement which snowballed into the creation of the documentary Embrace.

The documentary reached the eyes of millions but there's so many more we could be reaching. I deeply want women in Australia to learn how to love themselves and get on with their lives. When it comes to women in business, I want them to know that they're equally capable, but the self-doubt lurks below the surface. It has become my plight to encourage women to switch off the negative internal dialogue, use that energy and direct it towards our ambitions. The program Embrace You is a step towards harnessing positive energy by detoxifying the negative messages that get in the way of our life.

There's so much more I want to do but creating that balance is difficult, which is why I've implemented an 80:20 rule where 80% of the time I prioritise my big projects and 20 percent of my time is spent on smaller passion projects. My next big challenge is creating the documentary Embrace Kids which is about empowering our kids to love and embrace their bodies and become all that they can be in this world.

Image Source: Instgaram user bodyimagemovement
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