Your morning coffee can do so much more than just provide its usual pick-me-up for the day. When you purchase it from The Coffee Club this Wednesday November 20, 50 cents from every hot coffee purchased will be donated to BlazeAid — a not-for-profit organisation that provides on the ground support to communities affected by natural disasters.
A state of emergency was declared in New South Wales last week as bushfires raged through the state and across southern Queensland. They've claimed the lives of four people, destroyed hundreds of homes and, as of today, over 100 fires are still burning across the two states.
"The BlazeAid charity was recommended to us through family and friends of The Coffee Club team who have been directly affected by bushfires," explains Chief Brand Officer Megan Magill.
"BlazeAid are a volunteer driven charity who are able to move quickly into affected regional and rural communities to help rebuild fences and other structures like cattle yards, and we are happy we can provide some help in the form of donation to them."
While many of The Coffee Club stores have been providing ground support to their local areas during the bushfire crisis, Magill says they wanted to work together to provide more significant help.
BlazeAid's Debbie Buttler explains that many issues farmers face surrounding natural disasters are not fully understood by those of us who aren't familiar with a rural lifestyle.
"Damaged or destroyed fences are devastating for farmers. It's a problem that causes many more problems, especially surrounding the management and containment of livestock. Often the costs to rebuild fencing is not covered by insurance."
Since starting in 2009, BlazeAid has helped over 5,200 properties and rebuilt 9,200kms of fencing. Since the bushfire crisis, they've been operating at Ebor, Ewingar, Casino, Wingham and Drake, with more basecamps to come.
Besides grabbing your usual coffee at The Coffee Club on Wednesday, you can donate directly to the cause here.