Life has never looked so good with technology putting the world at our fingertips and in our pockets. And soon,
will have us seeing life through an entirely new lens. With the Samsung's Unpacked event Camera. Reimagined. we'll be viewing every obstacle as a path forward, and proving the doubters wrong by doing what we ‘can’t’ in the digital world and beyond. Join us on the adventure. See what’s possible. Capture it.
Women run social media — at least, we're the vast majority of active users (guilty). In Australia alone,
Instagram had nine million monthly users. Yep, nine million with a slightly higher percentage of female users than men. When you stare down the stats, it might seem like the ship has sailed on building a social profile that really stands out. Not so fast. That's where our very own expert, Phoebe Youl comes in.
As POPSUGAR Australia's Social Media Editor, Phoebe knows just how it important it is to curate the feed in 2018. She's responsible for the energizing, ladies-to-the-front theme we're currently rocking on
our official Instagram account and is pioneering social media storytelling for the content we produce every day. In short: she knows her stuff.
To help you take your social media game to the next level, we asked Phoebe for the seven tricks she swears by. Take it all in, then whip out that smartphone camera and start experimenting — you'd be surprised just what's possible when you have the right tools (and know-how).
Upload Instagram Stories in Flight Mode
"When shooting or uploading Instagram stories that you want to send live all at once, switch your phone onto flight mode (and turn off WiFi) to give yourself some breathing space. That way, you'll have a chance to play with and preview the story before you send it off into the word! Once you switch flight mode off your story will be uploaded in one complete sequence."
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Get App Happy
"As far as apps go, the more the merrier in my opinion! These days you can shoot and create so much straight from your phone, without having to use Photoshop or InDesign on your computer for really effective content. At the moment I'm using
VSCO and Snapseed for all my photo editing (to control brightness, white balance etc), and a bunch of others for creating custom layouts and quick GIFs on the go."
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Always Get the Extra Shot
"This may sound like a no brainer, but
always shoot more footage than you think you'll need. There's nothing worse than going to put together a social video or Instagram story and realising you're short on content, or that a shot of the location would have given great context. My advice? If in doubt, taking one more photo (or, you know, 700 more) never hurts!"
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Think Outside the Box
"Be creative and don't be afraid to experiment and showcase your (or your brand's) personality. The best thing about social media is there are so many ways to create interesting content that really stands out. Think about
your unique angle. What context can you bring that nobody else can?"
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Mind Your Battery
"You can never have enough battery or storage. Trust me, portable chargers and unlimited storage are your friends. That feeling of missing a great photo opportunity because my phone storage was full, or I missed the moment, or my battery died. . . It makes me weepy! Take advantage of cloud storage and removable SD cards where you can, and never leave home without a (fully charged) portable charger and cable. I mean it, never!"
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Plan It Out
"For more complex social executions or if you're creating content that will live across multiple platforms, it's important to have a solid plan in mind before you start recording willy-nilly. For example, if the POPSUGAR team is doing a photo shoot that needs a social video, behind the scenes images, and an Instagram story, I plan out each element individually to make sure they're each telling a different aspect of the story. Having a clear direction in mind before you start will ensure you don't end up shooting all your footage vertically, only to realise it needs to be horizontal when it comes to editing your social video."
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Understand Social Etiquette
"Although the social landscape might feel like anything goes, there is an etiquette to be upheld. In fact, I'd go as far as saying that it's essential for growing your account in a healthy and positive way. The general rules you should stick to are:
always locate the original source of any reposted images and credit them appropriately so they can be recognised for their work. 2. Follow and interact with like-minded people and accounts to actively foster the type of environment you'd like to see reflected on your platforms.
3. Consistency is king! Stick to consistent posting schedules and create regular series' on your channels that your audience can expect time and time again."
Want to know what's next? Get ahead of the pack and register for Samsung's Unpacked event, taking place in Barcelona. You can watch the live event stream on February 26, 2018, at 4 a.m. AEDT.
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