Instagram's New App Does Something Really F*cking Cool
In perhaps a move to compete with Snapchat's extremely popular video features, Instagram just launched Boomerang: a standalone app that creates short, stop-motion-style videos. While Instagram's previous Hyperlapse focused on speedy time-lapse videos, Boomerang improves upon traditional formats by snapping continuous bursts of photos and stitching them into a video that repeatedly plays on a loop — hence the name.
Boomerang might be slightly confusing — it's not a GIF, it's not a photo, and it's not a traditional video, but it is fun. "Capture a friend jumping off a diving board, defying physics as she flies back and forth through the air," Instagram wrote on its blog. "Transform an ordinary selfie with your friends into a funny video. Get that exact moment your friend blows out his birthday candles, then watch them come back to life again and again."