The brains at Yahoo Labs and Georgia Institute of Technology in the US, have spent some worthwhile downtime analysing 7.6 million images from Instagram and Flickr to uncover exactly which Instagram filter is the best.
The results showed that filtered photos are 21 percent more likely to be seen and 45 percent more likely to have comments posted, compared to non-filtered ones. Psychological colour studies show that reds, pinks, yellows and other warm tones evoke feelings of happiness, cheerfulness and even arousal. Similarly, the study found that filters that impose the same warm colours receive higher engagement. The study also found filters that increase saturation don't increase engagement, and using filters that add that old-world feel will get you less comments — so stop trying to make every picture look like you took it 150 years ago.
Translation: if you're looking to up your views, likes, comments, and hopefully followers, Mayfair, Valencia, Hefe, Rise, Nashville and newbies Lark, Slumber and Arden are your go-to overlays. Steer clear of cool or blue-tinted filters like Walden, Hudson and Amaro, you might as well delete them now, they're dead to you. And super saturated Lo-fi and X-Pro II, aren't going to get you a lot of love.
So now you know! No excuses for a photo not getting the tapping of hearts you thought it would.