The furore surrounding the release of her singles, "Look What You Made Me Do" and "Ready For It" may have settled, but Taylor Swift has given everyone another reason for talk: the release of her very own app. Called The Swift Life, the app allows fans to connect with each other (and Taylor herself), access exclusive content, listen to some tunes and even collect Taymojis along the way. A dedicated Taylor Swift social network of sorts.
"I think you guys are really going to like this," Taylor said in a video where she announced the news. "I mean, I hope. It would be preferable if you did."
No word yet on whether The Swift Life's launch will coincide with her upcoming album, Reputation, on November 10, but you can bet it'll be impeccably timed, in true Taylor Swift fashion.