Why You Shouldn't Only Be Posting Pretty Pictures of Food on Instagram
If you ate a delicious meal and didn't post a photo of it on Instagram, did it even happen? Food pictures — especially the pretty kind — are among the most popular images on social media, which is why Virgin Mobile decided to team up with OzHarvest for the #mealforameal campaign. If you're unfamiliar with it, the #mealforameal campaign kicked off last year, and promised that a hot meal would go to someone in need for every photo hashtagged #mealforameal. Sounds pretty easy. This year, the campaign is back, but this time organisers are encouraging people to post photos of all kinds of food, not just the Instagram-worthy ones. It could be your peanut butter sandwich. It could be the homemade sushi roll you made that looks a little sad because you don't have a proper sushi roller. Or it could be the leftover stir-fry you brought for lunch today that moved around in your bag. It just needs to be food!
Celebrity chef and OzHarvest ambassador Guillaume Brahimi has put his full support behind this campaign, even filming two funny cooking shorts, and told us, "It's just a way of having a little bit of fun. Too many people spend too much time trying to make, you know . . . Let's see how many pictures will be unfiltered about food. Too many people take the picture, then spend 10 minutes picking the colour."
He continued, "For me, it's all about the produce. For me, a smashed avocado sandwich is as pretty as a piece of lobster. I think what we're trying to say in this campaign is, 'Let's have some fun.' It's not about wasting food or the most beautiful dish. We want to try and get as many hashtags as possible, because the important message we're trying to say is every time someone hashtags #mealforameal, we're feeding someone who doesn't care if the dish is pretty, who doesn't care that it's my place or Tetsuya's. All they want is a hot dish when it's cold outside."
Worried your average-looking meal won't fit the aesthetic of your Instagram feed? Think beyond the superficial for a moment and think of the person who'll benefit from your photo. Up until this point more than 275,000 pictures have been turned into real meals, so let's take a look at what's been shared by food lovers.