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POPSUGAR / sponsored by / Swisse

Why Collagen is so Important in the Ageing Process

Adapting your skincare routine to suit what your body needs most is essential. While it can be a little overwhelming to choose from the myriad of products and formulas on offer, there are a few things you can bank on to support your skin and inner-health directly.

Collagen is absolutely one of the few popular ingredients to include and keep at the forefront of self care. Why? It's literally the foundational building block that holds all things together in the body. It's our most abundant protein, responsible for strengthening our skin and giving our bones, tendons and ligaments structure.

Unfortunately, as we get older, our body's natural deposits of collagen begin to decline, accelerating the process of ageing — however, there's no need to fear. Gaining a better understanding of how exactly collagen works in our bodies is key in developing an idea about how to best use it to our advantage as we age.

"When we are young, the body produces an abundance of collagen. Collagen is what gives us that plump, structural youthful-looking skin and as we hit our mid-twenties, collagen production begins to decline each year as part of the natural ageing process. With up to 80% of the skin's dry weight being made of collagen — it is a major component of the integrity of the extracellular matrix aka healthy, glowing skin," explained Marina Martic, a member of the Swisse Education team.

There are also factors like poor diet, cellular metabolism, hormones, environmental exposure, UV damage and genetics that can also play a role in slowing down collagen production.

So, by the time we hit our mid-twenties, it's important to consider how collagen can be brought to the forefront of our self care routines.

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