The Clay Mask That’s Going Viral on Social Media Is Like a “Vacuum For Your Pores”

Instagram @caudalie

While it might seem that a beauty product goes viral on social media (hello, TikTok) every other day, it’s not often that they have much-staying power. But, one product has bucked that trend and is still proving to be extremely popular: the Caudalie Instant Detox Mask ($46).

Formulated with 98 percent natural pink clay, this product draws out impurities and toxins to leave skin looking and feeling brighter while refining pore texture. If you haven’t seen the little ‘dots’ the mask creates when applied to the skin, it basically works to draw out accumulated toxins from the pores, hence the texture during use. In fact, Caudalie’s head of education, Liz Kwitman, calls it a “vacuum for your pores”.

This product’s ability to draw out excess oil and leave skin feeling clean but not tight or uncomfortable is largely why it has gained such widespread love from users across the world. And, while Caudalie’s Instant Detox Mask can be used on basically any skin type, those with skin on the oilier side have truly loved the oil regulating properties of this mask.

“I love using this mask on days where my skin feels extra oily, clogged or just needs some detoxifying,” Cheryl wrote on the Sephora website. “I use this twice a week and it is very gentle on my skin. The formula and texture is great too; it feels like a smooth cream and glides on well on my skin without needing an overly thick layer each time I use it. I actually really like the scent of this product. Will repurchase again!”

Other users employ this mask as a spot treatment for when pesky blemishes pop up, with one reviewer called Nawal writing: “I’ve repurchased this mask 2-3 times and I love it. I use it just once a week. when I have occasionally break-out I used a tiny bit on the spots and it helps dry out the zit.”

To use the mask, simply apply a thin later to your face and leave for five to 10 minutes. Don’t leave the clay to crack, as it could dry your skin out. Use twice a week for best results! You can purchase the Caudalie Instant Detox Mask in-store and online at Sephora.

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