It’s likely you have a piece of H&M clothing hanging in your wardrobe, be it a tshirt, pair of jeans, or chunky sandals. Perhaps you own a vase or cushion from H&M home, or maybe even a lip shine or nail varnish from the Swedish retailer? Well, you might be about to add to your self-care cabinet as H&M is launching a skincare and body range available for less than a fiver.
OHH (Oh Hey Hero!) is the name of the 10-piece range full of vegan essentials, aimed with the Gen-Z shopper in mind. Launching on 20 April, the collection includes a jojoba and shea butter body lotion, a 5-blade vegan frictionless razor, and a handy moisturising stick that can easily be popped in your handbag. Plus, the packaging itself is bright, bold, and will feel you with joy.
“Beauty products might not be able to help you solve all your life’s issues, but they might be able to tackle some. I believe our beauty heroes can help you smooth some issues over,” says Johanna Lissmats, the brand manager of OHH. The range aims to take the fuss and confusion out of your beauty routine, so each product makes for effortless self-care. “We don’t believe in complicated routines, layer upon layer of product and overpriced formulas – this collection is about inclusivity and accessibility while also being innovative and dependable,” adds Sabina Odqvist, Head of Private Label H&M Beauty.
Read ahead for all the products coming to 2000 H&M stores and online on 20 April.
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