7 LGBTQIA+ Beauty Brands to Serve Flawless Looks With This Pride

LGBTQI+ owned beauty brands
Instagram @dodgygrl via @aboutfacebeauty

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World Pride 2023 is coming up fast and we’re already planning our outfits — and beauty looks.

While we’ll see plenty of beauty collaborations and collections from major brands this pride, it’s important to remember we can show our support year-round. While directly donating to LGBTQIA+ community organisations and charities is the best and easiest way to show your support, you can also leverage your beauty dollar.

So, because we love multitasking, we’ve rounded up the best LGBTQIA+ skincare and makeup brands you can support this month while you this World Pride.

Viviology Skincare

James Vivian is the skin svengali of Melbourne, tending to the flawless faces of Adore Beauty Beauty Editor Joanna Fleming and influencers like Iain Jeffrey and Alyce Tran. He’s also famous for his alter-ego Tina Toner who pops up occasionally to doll out skincare advice.

Last year, Vivian launched Viviology in partnership with Adore Beauty — and there’s no better range to prep your base with this World Pride. Our top picks are the Viviology, Vitamin C Serum ($55) to Viviology, Ceramide Moisturiser ($45), but this range truly has something for everyone.

Noto Botanics

Founded by Gloria Noto — a makeup artist, editor and founder of The Work Magazine — Noto Botanics is a multi-use, gender-neutral, clean cosmetic line that includes serums, scrubs, and makeup.

Noto’s mission is all about representation, results, and sustainable practices.

A percentage of sales of the Noto, Agender Oil, ($70), a vegan oil designed to soften and protect “wherever you grow hair”, is directed to important charities. The brand has raised over $26,000 USD for organisations like The Transgender Freedom Fund, The Trevor Project, Black Mama’s Matter Planned Parenthood, and the Okra Project. So, prep the head on your hair, pits, and pubes with the confidence you’re doing good this World Pride.


Jonathan Van Ness nixed silicones for their haircare range JVN, instead opting for vegan, sugar-cane-derived hemisqualane. The result is inclusive and reasonably priced. Our favourite product? The JVN, Air Dry Cream, ($39) is a buttery, smoothing, pre-blowdry treatment that leaves hair soft and shiny, no matter the heat setting on your hair straightener.

About-Face Beauty

Performer Halsey launched About Face Beauty in 2021. While we’re sometimes sceptical about celebrity beauty launches, Halsey has demonstrated mastery of the category on the red carpet, where they skip MUAs in favour of a personalised approach, using their own products.

We’re particularly obsessed with the About Face Beauty, Matte Fluid Eye Paint ($36), available in 22 shades, that make intricate, painterly beauty looks easy. We’re also adding the distinctly unsubtle Light Lock Highlight Fluid ($24) to cart — the shade “unrestrained” is a molten lavender perfect for late nights.

KimChi Chic Beauty

Founded by Ru Paul’s Drag Race alum, drag queen, and Instagram starlet, KimChi. KimChi made history this year as the first POC and queer brand to be ranged by the American pharmacy CVS.

The line is playful, fun, and heavy-duty. You can expect high-performing concealers and correctors, juicy neon lip plumpers, and super-pigmented, every-colour of the rainbow eyeshadow palettes.

Patrick Ta Beauty

Patrick Ta is a makeup artist with 2.6 million followers on Instagram and celebrity clients like Emily Ratajkowski and Adriana Lima.

His range is all about achieving that nude, supermodel beauty look with velvety, luxurious finishes and monochrome beauty that will slot easily into your makeup wardrobe.

Heroes of the range are his satin finish Monochrome Moment Velvet Blushes ($49) and Crème Contour & Powder Bronzer Duos ($58).

You can also recreate Emrata’s look with the “She’s Blushing Blush,” “She’s Strong” Monochrome Moment Precision Lip Crayon in “She’s Strong” ($40) and Monochrome Moment Silky Lip Crème Lipstick in “She’s Independent” ($37) — or, do as we do and douse yourself in Patrick Ta, Major Glow Body Oil, ($85), throw on something skimpy, and get on with your night.

Makeup By Mario

Mario Dedivanovic skyrocketed to fame as Kim Kardashian’s makeup artist, and Kim isn’t his only celebrity client.

While Dedivanovic single-handedly popularised the 90s supermodel look, his range also features professional products for creating elaborate and club-appropriate beauty looks. achieving a professional beauty look at home. Reach for the Makeup By Mario, Master Metals Eyeshadow Palette ($74) and the Master Mattes Pro Lip Palette ($92). Both palettes contain shades you can mix and match for an infinite number of looks.

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