I Totally Paused!… to Check Out How They Updated Cher’s ‘Clueless’ Outfit For the Super Bowl

alicia silverstone clueless outfit super bowl ad

We would argue the best part of the Super Bowl is the commercials. Every year, we tune in just to see how brands have played with the millions of dollars they have for ads. Although this year a few brands released their ads before the big game. One such brand is the e-commerce plug-in Rakuten, which used its ad spot to recreate one of the most iconic outfits in TV history. We are, of course, referring to Alicia Silverstone’s bright yellow plaid outfit from “Clueless”. Silverstone teamed up with designer Christian Siriano, who will be showcasing remixed “Clueless” sets in his presentation at New York Fashion Week, to bring the ad to life.

“I’m such a big fan of “Clueless”, and Alicia is one of my dear friends, so imagining the 2023 version of her most iconic look in “Clueless” for Rakuten’s ad was a dream come true,” Siriano said in a statement. “I hope the joy I felt going back in time with Alicia on set shines through in my picks for ‘The Not-So-Clueless Edit’, and that everyone feels inspired to live out their wildest “Clueless” closet dreams.”

So what are the changes? Well, according to The New York Times, Siriano has made minor changes that keep the essence of the outfit intact while upgrading it to a more adult look.

alicia silverstone clueless outfit super bowl ad

“Updating the plaid suit for the Super Bowl commercial took a careful eye. Mr. Siriano modernized it with a different plaid pattern, a cropped jacket, no cardigan, black shoes, and a more adult version of a pleated miniskirt,” writes Anna Grace Lee.

The escapism doesn’t stop there. In addition to creating a 2023 “Clueless” outfit, Siriano also curated a shoppable ‘Not-So-Clueless‘ ddit that’s available on Rakuten. The collection features garments and accessories inspired by the movie and includes items with varying price points, from a Thom Browne bag and Valentino platforms to a pearl-embellished choker and gold hoops that pull from everyone’s favourite “Clueless” characters. 

Keep an eye out for Rakuten’s 30-second ad with Silverstone, which will air during this weekend’s Super Bowl.

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